The Medium is the Medium (Thoughts a Little late with this).

Marshall Mcluhan understood the transfer from oral communication to print communication. From my understanding he believed that there will be a balance where all of our senses would be unified and understood in different ways. I believe he began to talk about the internet as we know it today. The idea that any consumer can become a creator to potentially appeal to others around the world doing animations, Vlogs, and many more kinds of great content to match the style of the medium. People who create content on the WWW are subconsciously writing language to the new medium and is why new innovations are important and have to continue to happen.  The technology that transfers the message, changes us and the society we live in.