Don't Make Me Think

By Anonymous -
The conversational tone of Don't Make Me Think subtly communicates exactly what the author is intending to convey in the literal content. The book itself is a well-designed representation of proper formatting and scannable design.

Additionally, in recent years, most content on the web has transitioned to the conventional, scannable style that Krug describes in chapters 2 and 3. Any given article on a brand blog or news outlet will feature clear headings, easily interpreted bullet points, and well-positioned call-to-action sections. These elements take into account the user's natural inclination to scan, not read, while allowing for a greater absorption of information.

Effective web design will increasingly rely on understood conventions of user behavior. Now more than ever, Steve Krug's insights are relevant to increase usability and engagement in online content.

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