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Showing posts with the label response

Pokemon Go Reality Check

Overall, the article   It is time for a Pokemon Go augmented reality check, was a refreshing read. Video games are something of a hobby for me, so the article reinforced some of the trends I had been noticing within the  gaming community. For a gamer like me, these changes are not so new.  From a developer and content creator standpoint, the easy access and simplistic nature of the Pokemon Go AR makes it easier to introduce AR capabilities to the general public. As developers, we know the technology to make AR in apps is possible, but what can make or break an app is  the ease of use and the familiarity of AR to the user. Pokemon Go is a stepping stone for early adapters, helping other developers experiment with AR.

If the Medium is the Message, then the Message is...

If the Medium is the Web, then the Message is the implict meanings of what the web brings. Users of the web tend to focus on the obvious, which is the content in front of them, for valuable information so they can create their own opinion on the content. But with the rate content flows to users and oversatuation of the content also take away the attention from subtly changes that content introduces. It's isn't always necessarily a bad thing, but lacking a monent to think about the implications and messages a piece of content has have positive and negative exeternalites.