Don't make me think exposes many aspects of the web that we take it for granted because we are born in the internet generation. First, the terms that he uses are very understandable by most readers because it is direct and it has a natural conversation tone. After all, chapter 3 got my attention because it has a down to earth approach on the design aspects of the webpages. As Krug writes, certain features of a webpage are definitely safe if following traditional approaches. The best comparison to it is the stop sign one, as red and green are universally accepted as stop and green respectively. Krug points out many aspects of web design that we take for granted but still can be further explored. First, a web page is not a book page, so the visualization process of a page is affected by its content presentation. Also, web layouts have many aspects that users are used to for years, as where logo or menus should be places for easy identification. However, designers that break traditi...