Building a startup? Build an audience, first.

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Building a startup? Build an audience, first. by Ryan Hoover


This article explains the importance of building an audience when creating your own start up to ensure greater success when your company launches. Hoover suggests things such as daily blogging/vlogging, podcasting, starting a newsletter, hosting meetups, and so on.
  1. Recruiting 💍
    When you’re pre-product + pre-traction, it’s difficult to convince anyone (technical or not) to join.
  2. User Acquisition 👋🏼
    Acquisition is difficult pre AND post-product. Sooner you can de-risk this the better.
  3. Research 🕵🏼
    Audience-building leads to customer development and a better understanding of who you’re building for.

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